Performance Marketing Manager: paid social, CRM and AI automation
For 6 years I've run Meta Ads and lead-generation funnels, from the first click to the closed sale. I connect advertising, CRM and sales teams into one measurable system.
The real funnel of Domus Clima, an air-conditioning installer in Rome, from March to August 2026. Figures certified by the client.
28.5× return on every euro investedRead the reference letter
28.5×
ROAS on €7,700 of ad spend
Air conditioning, Domus Clima
Separate Meta campaigns for each product and audience, premium and standard. Creatives produced in-house: filming, editing and variants for every audience. Every new lead instantly gets an automated WhatsApp message, so no lead goes cold.
8.7×
ROAS on €24,000 of ad spend
Home renovation, Gallo Linea Bagno
Advertising, CRM, WhatsApp and the call centre merged into one flow, with AI (n8n, Claude) handling reporting and repetitive tasks. A complete journey for two brands: from campaign to qualified lead, then to site visit and signed contract.
National
Italy-wide campaigns, run from inside an agency
Retail, Maury's
Digital strategy and campaigns for Maury's, one of Italy's largest retail chains, now expanding abroad. National awareness and performance campaigns, managed with the client from brief to results presentation.
Ad budget isn't spent, it's invested, and every euro has to come back with the data to prove it. Those who bought, those still deciding and those who said no each get their own path: nothing that was paid for is left to go cold.
Different audiences and creatives for every product and target, tested and optimised every day.
Instant, automated contact via WhatsApp and CRM, before interest cools.
Continuous dialogue between campaign data and the sales team, all the way to the signed contract.
I work with Claude across the whole process: projects, code, design and MCP connectors to social platforms and creative tools such as Higgsfield.
Automated reports, leads synced in real time, content produced faster: the hours saved go back to work only a person can do, without lowering the quality of the result.
If your team needs someone who turns ad budget into measurable revenue, get in touch. Open to roles in Italy and abroad, including remote.
I work in Italian, English, Spanish and Portuguese.